Interview with Markus Oster, VP, Koelnmesse Trade Fair Management

Markus Oster, VP, Koelnmesse Trade Fair Management in conversation with K Madhavan Pillai about what goes into photokina 2014.

According to him, what differentiates photokina from all the other tradeshows organised at Koelnmesse, is that it is all about ’emotion’. Organising photokina is no simple task, there are teams that wrok throughout the year to ensure the smooth running of what is one of the largest imaging trade fairs in the world. In fact, during the on-going photokina 2014, teams have already begun working for the next fair!

Watch the entire video here: