In Conversation with Dhaval Soni on photokina 2014

 

Dhaval Soni, Director, Photoquip India Ltd, talks about the two kinds of customers who visit trade shows and his plans for photokina 2014.

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Dhaval Soni, Director, Photoquip India Ltd.

Most of the people visiting trade and imaging fairs are filled with curiosity and arrive with a lot of expectations from their respective manufacturers. I believe that there are two types of people who visit such events—those that are in search for new products for their business development and those who attend to see what’s new in the business and may later decide to purchase the product and use it for learning. For this reason imaging shows like photokina provides manufacturers and traders with a very good platform to display their new products and also to physically meet and cater to the needs of their customers.

This year at photokina 2014, we will be exhibiting two of our products—the ELC Pro HD 500 and the ELC Pro HD 1000. We are excited to be showcasing these products and to have people visit our stall and use them, and see the manner in which the products work. It is important that our customers get as much of a hands-on feel of the product so that they know exactly what they are paying for. For this reason, we have also undertaken the task of educating people in the field of photography with the help of professional and experienced photographers. While doing so we are also increasing awareness about our products.

ELC Pro HD 1000

ELC Pro HD 1000

We have had a very good financial year so far with the Elinchrom FRX 400 and the D-lite RX 4 studio lights, being our two largest selling products. Additionally, the trend in the sale of products has also gone up. Companies are constantly innovating and creating new products. This coupled with the increase in the buying power of the customers has resulted in the overall growth in sales.

ELC Pro HD 500

ELC Pro HD 500

I am quite excited about photokina 2014 and I look forward to welcoming the Better Photography team at the fair and showing them our products.

 

 

Tags: ELC Pro HD 1000, september 2014, photokina 2014, Dhawal Soni, Photoquip India, Customers, ELC Pro HD 500, Elinchrom FRX 400, D-lite RX 4