IMS Mercantiles’ Line Up of Lights and Flashes at photokina2014


Amit Saraf, MD of IMS Mercantile speaks about some of the key products on display at his stall at photokina 2014. Leading the way for brands such as Envie and Digitek into India, Amit has spearheaded a successful foray into both the regular battery cells and portable power solutions for photographers and videographers. He has also recently released a range of products including flashguns and studio lighting systems, which are doing quite well, by his own admission.┬áHe also speaks of the company’s participation at photokina and the markets in India.

Tags: lights, photography, videography, photokina 2014, IMS Mercantiles, flashguns, Indian markets, battery grips