Winners of the Fujifilm Award for Innovation | Pink Lady Food Photographer of the Year 2021

Here are the inspiring photographs submitted in the Fujifilm Award for Innovation category of the Pink Lady Food Photographer of the Year 2021:

Founded in 2011 by Caroline Kenyon and her team at The Food Awards Company, the contest celebrates the best in food photography and film today. There are 30 unique categories that cover a range of depictions of food in society. The entries are then judged by experts—photographers, magazine editors, creative directors, film directors, food retailers, and chefs. This year, the esteemed panel of jurors included David Loftus, the Chair of Judges, Nicola Galloway, Jussi Brofeldt, and Francis Hodgson, among others. The title winner receives a cash prize of 5000 GBP.

First Winner: Abdul Momin, Bangladesh

Photograph/Abdul Momin

Making Rice Noodles: The man in the image was hanging noodles to dry. Semai, the name of these noodles, is made with hot water and rice flour and chopped into thin yarns of around 6 feet in length. Once the noodles are ready, they are dried for 48 hours before being woven, packaged and shipped across the country. It is a popular delicacy among villagers in Bangladesh. In the holy month of Ramadan, people cook noodles with milk and sugar and serve them when they break their fast at sunset. Many people photograph this process. However, I wanted to try a different composition. So, I was on the ground to get this perspective.

Second Winner: Wesley Dombrecht, Belgium

Photograph/Wesley Dombrecht

Oyster ‘Luxury Food’: The concept for this image was to use a food ingredient that we associate with luxury and style. Quite often, such ingredients would sell at exorbitant prices at extremely trendy establishments. I wanted to create this image in a very stylised manner, so I employed gold paint to establish a link with the luxurious aspect.

Third Winner: Yuliy Vasilev, Bulgaria

Photograph/Yuliy Vasilev

The Broccoli Forest: It is the first image of my ongoing project Foodtopia, a utopian land where all food items are gigantic and delicious. The daily routine of firefighters here includes putting down blazing chillies, while the regular winter is full of cookies and heavy powdered sugar snowfalls. To step on tomato in Foodtopia is considered a crime. The people in the capital of Foodtopia, which is called Gratertropolis, work in their offices in skyscrapers made of graters. On the weekends, they relax by the donuts racetrack. The clouds are created out of candy floss.