Ian Pereira: Cameras Do Not Make Pictures

 
It does not really matter whether this picture is made on a Hasselblad or a compact camera. It is the aesthetics that are most important. Photograph/Ian Pereira

It does not really matter whether this picture is made on a Hasselblad or a compact camera. It is the aesthetics that are most important. Photograph/Ian Pereira

Ian Pereira speaks wih Raj Lalwani and asserts that you do not need the latest high-megapixel DSLR or that brand new lens. After all, better equipment does not make you a better photographer.

Photographers make pictures. Cameras, on the other hand, are just a means to an end, mere tools in the hands of craftsmen. Unfortunately, both hobbyist photographers and clients tend to forget that. With so many new technologies today, the urge to buy the latest equipment is even more.

Content and Aesthetics, Not Gear
Instead of spending money on the latest gear, use it to upgrade your skills. You can do this by enrolling for a course, or taking part in online forums, or simply by travelling and shooting a lot. This applies to pro aspirants too. I have used the same DSLR for half a decade and the same medium format equipment for 28 years!

 About Ian Pereira
Ian Pereira is known as an advertising and industrial photographer, but gravitates most towards shooting food and jewellery. Known as one of the best food photographers in the country, he believes that technique is actually quite simple to learn, but what takes years to develop is a sense of aesthetics.

Tags: 15 Photographer's Secrets, advertising photography, Anniversary Issue, Camera, cell phone photography, Commercial Photography, DSLR, Ian Pereira, Industrial Photography, june 2012, megapixels, Mobile Phones, Raj Lalwani, Shooting Technique