‘World’s Smallest Studio Light’ Launched in India


The Profoto A1 was launched in Bengaluru by renowned wildlife photographer, Sudhir Shivaram, at the Hotel Lalit Ashok. The device is being touted as the ‘world’s smallest studio light.’ It is being distributed by Shrishti Digilife in India, which is amongst the leading distributors of imaging equipment and accessories in the country.

The new A1 is Profoto’s first on-camera flash device. The 76Ws unit comes with a lithium ion battery that the company claims is capable of 350 full power bursts, and can charge in under 80 minutes. It is expected to last up to four times longer than AA batteries. The A1 is also able to release a full power pop every 1.2 seconds, which is about four times faster than other on-camera solutions. Unlike most speedlights, the A1 features a circular lens, which its makers say produces “natural and beautiful” light with a “pleasing soft-smooth fall-off.” The A1 heads come equipped with Profoto’s Air Remote TTL system, indicating that they can be used with other A1 heads or Air Remote studio heads in groups. It is currently compatible with Nikon and Canon systems, and with Sony models, in the future.

Tags: CEIF 2018, flash, News, Profoto A1, Shrishti Digilife, speedlight, Sudhir Shivaram, Technology, World’s Smallest Studio Light