World’s Leading Trade Fair, photokina, Repositions Itself

 

From now on, photokina, which used to be a biennial event, will take place annually. As of 2019, the trade fair will also have a new date. Moreover, the innovations from the imaging industry, the entire line up of products and services for imaging will take place in Cologne. The transition began in 2016, and will be continued under the umbrella of Imaging Unlimited. Last year, photokina inspired both exhibitors and visitors, and was able to tap into new target groups for the industry.

“The digital transformation of the imaging industry is advancing, and thus opening up new perspectives and value creation potential. The new date and the annual cycle should in the future make photokina even more attractive to all providers of the imaging ecosystem. In this way, we show the specialised trade, the media and our users an even broader bandwidth of state-of-the-art products, applications and services in Cologne, which especially suit the young imaging culture,” said Rainer Führes, Chairman of the Board of the Photography Industry Association (PIV). This year, photokina will take place from 26- 29 September.

Tags: Photokina, trade fair, photokina 2018, imaging unlimited