WhiteWall is a Category Winner of the TIPA World Awards 2021


The Technical Image Press Association (TIPA) announced its winners on 20 May in Madrid, Spain. Amongst the 40 winners is WhiteWall. The award is bestowed on innovative products in the industry. Of the 26 member magazines of the TIPA General Assembly, Better Photography is the only Indian member, represented by Shridhar Kunte, Deputy Editor—Technical.

Here is a look at the category winner:

Best Photo Lab: WhiteWall RoomView

The WhiteWall RoomView aids photographers, gallery owners, and interior designers who wish to visualise how an image will look in a private home, office, or even on a gallery wall. Once the photograph is uploaded, it’s automatically converted into a 3D product view that contains all the product features, such as glass and frame. The user uploads a picture of the own room or wall and has to supply the dimensions of the space. Users can also work with a ‘sample’ wall for various image configuration setups. The wall can be cleared of present content to provide a realistic-looking blank canvas awaiting photo art placement. Topping it off is the one-click white point feature that matches the preview with the actual colour temperature of the room light. The user gets an individual and true-to-scale visualisation of their photograph in their own room.




Tags: Equipment, Awards, TIPA, Winner, WhiteWall, TIPA World Awards, Technical Image Press Association, TIPA World Awards 2021, WhiteWall Room View, Photo Lab