TIPA World Awards 2021’s Best Lighting Technology Winner Goes to Profoto


Profoto’s AirX was announced as one of the 40 winners of the TIPA World Award 2021. The prestigious awards are presented to the most innovative photo and imaging technologies. Every year, the TIPA General Assembly consisting of 26 member magazines from around the world, come together to choose the most stellar products in the imaging industry. Of them, Better Photography, the only South Asian member of TIPA, was represented by Shridhar Kunte, Deputy Editor—Technical.

Best Lighting Technology: Profoto AirX

Smartphones have revolutionised photography and bred a generation of new image creators. However, one thing has been missing within smartphone photography: the ability to work creatively with light. It is no secret that professional photographers use flash. The Profoto AirX technology synchronises all Bluetooth-equipped Profoto Xenon flash (e.g. A10, B10-series, Pro-11) with a smartphone. Multiple flash units can be connected and controlled individually. The number of features and level of control is similar to capturing images with a traditional camera: full automatic exposure mode (TTL), precise manual flash power control, automatic HSS mode, and shutterspeed down to 1/25,000sec. Profoto AirX enables flexible workflow with superior lighting quality. Profoto AirX is free when downloading the Profoto Camera app on App Store and Google Play

Tags: Equipment, Compact, light, profoto, Awards, TIPA, Winner, TIPA World Awards, Technical Image Press Association, TIPA World Awards 2021, accessory, Profoto India, Profoto AirX