TIPA World Awards 2021 Presented to CEWE


The 30th Edition of the TIPA World Awards 2021 concluded on20 May in Madrid, Spain. CEWE has been announced as one of the winners in two categories. Each year, the award is presented to the best imaging products unveiled in the previous year.

Founded in 1991, TIPA is composed of numerous member publications in the imaging field, both print and online. The editors create a global panel of experts with a reputation for an honest and trustworthy appraisal of the products. Each member publication is engaged in the selection and final vote in the TIPA World Awards process.

Every year, TIPA members come together with the TIPA Board at the General Assembly to choose the winners through a voting process. However, on account of COVID-19 and travel restrictions, the board decided to set up an online voting procedure for members from around the world on 30 April 2021. The associations selected the best 40 products from numerous nominees. The panel of 26 jurors from Asia, Australia, Europe and North and South America, along with a delegate from the Camera Journal Press Club. Better Photography, the only Indian member of TIPA, was represented by Shridhar Kunte, Deputy Editor—Technical.

“We believe that now more than ever our support of the industry and the people who work so hard, be it in production, distribution, or marketing, deserve our thanks and appreciation for their efforts to continue to develop new and exciting products that both expand imaging creativity and potential and point the way to new technologies in the future,” said Thomas Gerwers, Chairman of TIPA.

Here are the categories:

1. Best Photo Service: CEWE Photo Calendar A2 Gold Edition

One of the most popular ways photographers can share their love for the medium is through an attractive wall calendar that will hang year-round in their home and those of family and friends. CEWE’s A2-size (approximately 42 x 60 cm) Gold Edition Photo Calendar is available in vertical or horizontal format and printed on high-quality matte, low-reflection surface paper. The calendar has a shiny gold-embossed finish that adds an elegant touch and is shipped wrapped in a soft envelope paper with an included greeting card. Downloadable software makes selection and arrangement easy. There is also an assortment of different designs and layouts that one can choose from. Moreover, photographers don’t have to wait for the winter holidays to give one—they can select any month in the year to start their 12-month calendar.

2. Best Retail Finishing System: CEWE Photocentre

Available at photo dealers and other retail outlets that serve family and hobbyist photographers, the CEWE Photocentre offers expanded creative image options that go beyond the standard 10 x 15cm print. Moreover, numerous premium products, including posters and canvas surface prints, greeting cards, photo books, calendars, stickers, and photo mugs can be sent in self-service or staffsupported scenarios. High volume locations are equipped with individual and flexible setups for walk-in business, and the system is integrated with an order-athome app or store pickup model. Ease of ordering is the key, as is awareness of image product offerings, with both kiosks and online guiding the consumer along the way. The company reports strong support and demand for the CEWE Photocentre, and its product range from hobbyist and enthusiast photo fans alike



Tags: Equipment, CEWE, Awards, Photo paper, TIPA, Winner, TIPA World Awards, Technical Image Press Association, TIPA World Awards 2021, archival paper, calendar, photo calendar, CEWE photocenter, CEWE Photo Calendar A2 Gold Edition