TIPA World Awards 2021 Goes to Two Tamron Lenses


The 30th Edition of the TIPA World Awards 2021 concluded on20 May in Madrid, Spain. Tamron has been announced as one of the winners in two categories. Each year, the award is presented to the best imaging products unveiled in the previous year.

Founded in 1991, TIPA is composed of numerous member publications in the imaging field, both print and online. The editors create a global panel of experts with a reputation for an honest and trustworthy appraisal of the products. Each member publication is engaged in the selection and final vote in the TIPA World Awards process.

Every year, TIPA members come together with the TIPA Board at the General Assembly to choose the winners through a voting process. However, on account of COVID-19 and travel restrictions, the board decided to set up an online voting procedure for members from around the world on 30 April 2021. The associations selected the best 40 products from numerous nominees. The panel of 26 jurors from Asia, Australia, Europe and North and South America, along with a delegate from the Camera Journal Press Club. Better Photography, the only Indian member of TIPA, was represented by Shridhar Kunte, Deputy Editor—Technical.

“We believe that now more than ever our support of the industry and the people who work so hard, be it in production, distribution, or marketing, deserve our thanks and appreciation for their efforts to continue to develop new and exciting products that both expand imaging creativity and potential and point the way to new technologies in the future,” said Thomas Gerwers, Chairman of TIPA.

Here are the categories:

Best Standard Zoon Lens: Tamron 17–70mm F/2.8 Di III-A VC RXD (Model B070)

A midrange zoom is an excellent choice for family, outdoor, and travel photography. When it’s fast (f/2.8 throughout the focal length range), lightweight (525g) and compact (119.3mm), it can quickly become a regular photo companion. The Tamron 17–70mm is built for Sony E mount APS-C cameras. Thus, the effective focal length is about 25.5-105mm. It can be mounted on a full frame Sony camera using the camera’s APS-C crop mode. It incorporates Tamron’s Vibration Compensation system and can focus as close as 19cm at the wide end and 39cm at the telephoto end. The constant f/2.8 aperture enhances low-light shooting and has the potential for excellent soft background effects as well.

Best Telephoto Zoom Lens: Tamron 70–180mm F/2.8 Di III VXD (Model A056)

This fast, versatile zoom can serve equally well as a landscape, wedding, portrait or travel lens. It is compatible with various camera features, including Fast Hybrid and Eye AF, a close focusing distance of 0.85m, and Tamron’s VXD, a quick and quiet linear motor ideal for videography and photography alike. Another attractive feature is portability, and its six low dispersion elements, including both XLD (eXtra Low Dispersion) and LD (Low Dispersion), designs that reduce colour fringing and chromatic aberrations. Compact and lightweight, it measures a mere 15cm at 70mm and weighs 0.8kg. The lens features special weather sealing and coating that allows for secure use, even in inclement weather. Its constant aperture throughout the focal length range gives one a complete advantage of bokeh effects for portraits and nature photography alike.

Tags: Equipment, wide angle, Lens, Tamron, Awards, TIPA, Telephoto zoom, Winner, TIPA World Awards, Technical Image Press Association, TIPA World Awards 2021, Ultra wide lens, standard telephoto, Tamron 17–70mm F/2.8 Di III-A VC RXD (Model B070, Tamron 70–180mm F/2.8 Di III VXD (Model A056)