Photoquip Celebrates its 60th Birthday with a Unique Message

 

Better Photography congratulates Photoquip India on completing 60 years of not just serving, but hugely enabling the photographic community in India.

As one of the very few indigenous manufacturers, notably for lighting equipment, and the only worldwide exporter from India of photographic equipment, Photoquip has done us all proud.

To the Soni family, for your vision, unwavering commitment, and for being a significant part of the lives and livelihood of thousands of photographers in India… Our heartfelt gratitude. A very happy diamond jubilee. We are looking forward to the decades ahead.

To celebrate the occasion, Photoquip initiated a very unique photography project, along with Adapt (formerly spastic society) set up in 1972 by a parent, Dr. Mithu Alur. ADAPT combines education and treatment of children with special needs and learning problems under one roof which has spread around the country. ADAPT has provided services that include education, assessment, skills development, advocacy and training for the last 48 years.

This project by Photoquip involves making portraits of four incredible achievers who fought their own disabilities to become the champions for disability rights, for awareness, and as guiding beacons for all of society. With the final results of the photoshoot releasing today, Photoquip intends to celebrate its birthday by coinciding this with the World Disability Day.

Ms. Malini Chib:
Malini Chib, is a freelance writer, author, researcher. Malini’s debut One Little Finger, contributed tremendously to awareness about disability for which she received a National Award. The movie Margarita With A Straw was inspired by Malini who is also an activist and advocate of equal opportunities for disabled people. Malini works at Tata Sons. She loves wheelchair dancing.

Photograph/Mahesh Hiremath

Photograph/Ronny Sequeira

Photograph/Bhargavi Joshi

Photograph/Shashi Nair

Dr. Sam Taraporevala :
Dr. Sam Taraporevala, Director, XRCVC and Associate Professor and Head Department of Sociology and Anthropology, St. Xavier’s College, Mumbai, has been doing some phenomenal work in order to make our society more inclusive and accessible for the visually challenged. He is part of several academic committees and National Disability bodies, such as the Braille Council of India, and Daisy Forum of India to name a few.

Photograph/Bhargavi Joshi

Photograph/Shashi Nair

Photograph/Mahesh Hiremath

Photograph/Ronny Sequeira

Dr. Ketna Mehta :
Dr. Ketna L Mehta, PhD., is a founder trustee, Nina Foundation an NGO, through innovative solutions empowers and motivates friends with spinal cord injury. She is a socially conscious Indian, Editor, writer, thinker, author, professor, researcher, inspirational speaker, and management curator.

Photograph/Mahesh Hiremath

Photograph/Ronny Sequeira

Photograph/Bhargavi Joshi

Photograph/Shashi Nair

Dr. Satendra Singh:
Dr. Satendra Singh is a medical doctor at UCMS, Delhi. He has polio and is a noted disability rights activist who has brought many policy reforms including the inclusion of disability competencies in the new medical curriculum in India.

 

Photograph/Bhargavi Joshi

Photograph/Mahesh Hiremath

Photograph/Ronny Sequeira

Photograph/Shashi Nair

The photography was enabled by four well-known portraitists Mahesh Hiremath, Shashi Nair, Ronny Sequeira and Bhargavi Joshi.

Watch behind the scene video of the portrait photoshoot of the four achievers. Additionally, catch a behind-the-scene glimpse of the making of these portraits with perspectives from the four achievers and photographers in the next edition of Better Photography, the January 2020 issue.

Tags: 60YearsOfPhotoquip, achievers, ADAPTSucess, behindthescenes, BetterPhotographyMagazine, Elinchrom, ElinchromIndia, IDOD2019, photography, PhotoquipIndia, portrait, WorldDisabilityDay