Nikon adds Indian languages interface to its camera range
After mobile phone manufacturers successfully added Indian language interfaces to offer maximum convenience to users, Nikon has now become one of the first camera companies to offer Indian languages user interfaces in its entire range of digital cameras.
Nikon India has recently announced the addition of Indian languages like Hindi, Marathi, Bengali, Telugu and Tamil. With this, the Japanese company aims to extend language support to its Indian consumers. Furthermore, with this strategic move, the company seems all geared up to tap the potential of the regional market for digital cameras.
According to the company, the Indian language in-camera menu is in line with its mission of promoting the photography culture in India and is a testament to the conscious effort of refining its capabilities to create new value for the image taking process.
Hiroshi Takashina, managing director, Nikon India said, “With this functionality we are enabling consumers with greater ease of using the camera and utilizing the technical features. We are hopeful that the language support will help consumers become comfortable with their camera and enjoy photography.”Tags: nikon, Indian language interface, in-camera menu, Hindi, Marathi, Bengali, Telugu and Tamil