Lytro Shifts its Focus…

Lytro Illum

Lytro Illum

… and this time its not the technology we are talking about.

Ever since Lytro debut a little over two years ago, it has made waves. The ‘light field photography’ start up’s ability to focus images after they have been made was groundbreaking. Despite this, the camera faced a lot of initial criticism.

One of the biggest challenges it has faced since launching is that Lytro’s ‘living images’ don’t fit in the traditional photo-video ecosystem. Lytro uses a proprietary file format that was not quite compatible with the rest of the internet. But all of this will now change, thanks to the company’s latest announcement. Lytro plans to use a new open source file format that uses the WebGL standard for 3-D graphics  to store its images.

Lytro is also working with photography site 500px, which will be the first to support the new image files.

“One barrier to adoption is we are not as widely deployed and accepted as JPEG,” CEO Jason Rosenthal said in an interview, with Re/code. “We want to start changing that.”

The second problem the company is facing was that while Lytro excited a photo enthusiast, it didn’t make commercial sense to the average consumer. Simply put, the low end hardware did not justify the expensive price tag. The company choose to fight this with the launch of the Lytro Illum, which was announced last month. The USD 1599 (approx. Rs. 96,000 ) camera will be targeted at prosumers and enthusiasts.

The company has officially announced the specs for the Lytro Illum which include a 1/1.2-inch sensor capable of 40Megaray images or 7728 x 5

368px 2D images. Going by it’s dimensions,  86mm x 145 mm x 166 mm, the camera is pretty big too and weighs about one kg. The camera will have a  9.5–77.8 mm (30–250mm equivalent) f/2 lens as well.

Since its launch, Lytro’s ability to refocus has been copied by various apps and cellphone manufacturers including Lumia and Google’s native camera app for Android Kitkat & higher. Lytro’s strongest advantage however is that it can capture more light details including enough data to render 3D images.

Tags: Camera, Focusing, 500px, lytro, lytro illum, Nokia, Lumia, Google, Goodle, android kitkat, Jason Rosenthal