Fujifilm Wins Two Categories of the TIPA World Awards 2021


The Technical Image Press Association (TIPA) concluded its 30th edition on 20 May in Madrid, Spain. Fujifilm has been announced as one of the winners in multiple categories. Each year, the award is presented to the best imaging products unveiled in the previous year.

Founded in 1991, TIPA is composed of numerous member publications in the imaging field, both print and online. The editors create a global panel of experts with a reputation for an honest and trustworthy appraisal of the products. Each member publication is engaged in the selection and final vote in the TIPA World Awards process.

Every year, TIPA members come together with the TIPA Board at the General Assembly to choose the winners through a voting process. However, on account of COVID-19 and travel restrictions, the board decided to set up an online voting procedure for members from around the world on 30 April 2021. The associations selected the best 40 products from numerous nominees. The panel of 26 jurors from Asia, Australia, Europe and North and South America, along with a delegate from the Camera Journal Press Club. Better Photography, the only Indian member of TIPA, was represented by Shridhar Kunte, Deputy Editor—Technical.

“We believe that now more than ever our support of the industry and the people who work so hard, be it in production, distribution, or marketing, deserve our thanks and appreciation for their efforts to continue to develop new and exciting products that both expand imaging creativity and potential and point the way to new technologies in the future,” said Thomas Gerwers, Chairman of TIPA.

Here is a look at the categories: 

1. Best APS-C Camera Advanced: Fujifilm X-S10

The compact X-S10 is eminently suitable for candid, travel, and family photography. This 26.1MP lightweight camera sports a versatile vari-angle rear LCD monitor, excellent for unique angles of view for both stills and 4K video. The camera also comes with a downsized In-Body Image Stabilisation (IBIS) module that offers up to 6-stops of stabilisation. One of the camera’s many strong suits is that it produces steady images, even in the most challenging low light conditions, thanks to its five-axis stabilisation mechanism and its ability to achieve AF in light levels down to -7.0EV. It has a frame rate of up to 8fps and a shutterspeed of 1/4000 sec. Moreover, it also provides fast and responsive tracking and face/eye recognition AF that can acquire focus in as fast as 0.02 seconds, allowing users to capture both birds in flight or a child scoring their first goal.

2. Best Medium Format Camera: Fujifilm GFX100S

In the distant past, medium format digital cameras yielded impressive file sizes but were heavy and bulky, making some photographers hesitant to take them into the field. Fujifilm’s GFX100S shows how far we’ve come—it’s a handholdable grip-handle camera that rivals the size and weight of pro full frame mirrorless cameras. Whether viewing through its 3.69 million-dot OLED viewfinder or 2.36 million-dot three-way tilt touchscreen LCD, handling and controls are right at hand and make it a truly portable “big file” (102MP) still or 4K video camera. Its onboard image stabilisation system is effective to 6EV, and it can shoot as fast as 5fps, with twin UHS-II SD card slots to handle the image data load.

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