CEIF 2018: Predictions from Fujifilm, India


Better Photography asked Abha Xess, Manager, Corporate Branding, PR & Media Relations at Fujifilm India to give us her predictions for the future of Indian photography, videography, and the imaging industry.

On account of the increasing disposable income, rising standard of living and increasing social media penetration, we expect the DSC market to expand further. The demand is expected to be driven by not just wedding photography, but also by end users who would want to take pictures by themselves. We foresee end users enjoying pictures not just through smartphones, but also digital cameras, and getting actual prints much like in the U.S. and Europe. Lastly, we expect that instant photography will become more popular in India.

Tags: better photography, Fujifilm, cameras, Fujifilm India, News, Technology, CEIF 2018, January 2018, Abha Xess, Instant photography