CEIF 2018: In Conversation with Nitin Goyal, Tamron India


Nitin Goyal is the President and CEO of Tamron, India.

What is your stall number at CEIF 2018?
Hall No. 1, Booth No. E1

Please provide a short statement about your company, your division and about your presence at CEIF 2018.
The present corporate name is derived from the name of Mr. Uhyoue TAMURA, who was a recognized optical designer and laid the technological foundations of the company.In November 1950, TAMRON started manufacturing optical equipments, cameras and binocular lenses in Urawa, Saitama, Japan.TAMRON is a global manufacturer of optical equipment that offers premium quality products for many different industries. Tamron leverages its expertise in optics to make far-reaching environmental and social contribution.

TAMRON has been an R&D leader in the field of optical technologies since 1950, and has developed many outstanding products. True to its slogan–“New Eyes for Industry”–the company is expanding into a broad range of industrial fields. Currently there are 5-divisions:
-Photographic lenses
-IP/CCTV lenses
-Lenses for Automotive Applications
-Lenses for Digital Cameras and Video Cameras
-Lenses for Long Wavelength Infrared Cameras

Our presence in CEIF 2018 will focus more on exhibiting photographic lenses.

  • What are the most important products at your stall?
    Every product is important to us, since we cater to every genre of photography. We have a range of 30 photographic lenses from ultra-wide angle to ultra-telephoto lenses, along with five optional accessories.We would definitely be focusing more in generating buzz with our latest product launches, which have happened in the recent past…
    -100-400mm F/4.5-6.3 Di VC USD
    -18-400mm F/3.5-6.3 DiII VC HLD
    -SP 24-70mm F/2.8 Di VC USD G2
    -10-24mm F/3.5-4.5 DiII VC HLD
    -SP 70-200mm F/2.8 Di VC USD G2
    -Tele Converter 1.4x
    -Tele Converter 2.0x
  • Are there special sections or displays at your stall that visitors can look forward to?
    Surely. Each time we have designed our booth layout in such a way that it would be eye-catching and a must-visit for every visitor visiting the exhibition.We have done some unique styling for the telephoto and macro lenses display. Visitors entering the booth would find it unique in terms of design, artist performances (some surprises, never done before–Brazilian model & Professional Body Builder) and ease in trial of lenses. TAMRON official mentors would be present in the booth, and would guide budding photographers on lens usage and technology updates.We are hoping that this will be very engaging for the visitors, that is, to interact with company officials, and receive clarification for the queries they have for products and services.We will be having a lens cleaning zone for TAMRON users that is absolutely free. Visitors can drop by and get their lenses cleaned, and can also get their doubts clarified.

    We would be also exhibiting our range of lenses from other divisions too.

  • Are there any product demonstrations, or events at CEIF 2018 (time, dates and locations), or elsewhere in Mumbai, that you would like to share with our audience?
    We have a list of event which are planned after CEIF 2018, across India. The various activities are:
    -Wedding Event
    -TAMRON Live, the schedule dates are published on our Facebook page and website
  • Are there special on-the-spot offers you will be making to visitors at CEIF 2018?
    -For buyers we will be running schemes.
    -We will be offering a 4-year warranty on purchase of any lens.
    -Free Filter 95mm on purchase of SP 150-600mm f/5-6.3 Di VC USD G2 (Model A022) lens.
  • Even as markets get more specialised, what do people look for today, in terms of your product categories?
    Our presence in the global market has allowed us to gather an understanding about the consumer psychic and perception. It was not an easy road to able to understand it. We have been toiling hard over the years and consistently working upon it to improve ourselves as an organization, and being responsible enough to contribute to the society. In today’s economy, what we have observed and which is very much apparent as well… the consumer has the eagerness or openness to accept new ideas/products, as long as the end-product justifies what it claims to be, that too, without compromising on quality and design elements. If you may recall, sometime back, roughly 8-10 years ago, the acceptance for mobile phones manufacture by China was not very acceptable and now fast-forwarding in current market one out of three mobiles is a handset manufactured in China.In TAMRON, the consumer is looking for innovative products with best-in-class design and features, they look forward to newer zoom ranges for their lenses—a lens which would fit perfectly with the masses and the moods of photography. As a manufacturer, we have a focused R&D team which is working to come up with the most intuitive design. Our latest launch, the TAMRON 18-400mm f/3.5-63 Di II VC HLD lens gives the freedom to the photographer to able to shoot landscapes, portraits, travel and wildlife.For professionals, which we understand is more detail oriented in-terms of their requirement, we have been catering to them as well through:
    -SP 150-600mm F/5-6.3 Di VC USD
    -SP 150-600mm F/5-6.3 Di VC USD G2
    -SP 70-200mm F/2.8 Di VC USD G2
    -SP 24-70mm F/2.8 Di VC USD G2
    -100-400mm F/4.5-6.3 Di VC USD.Most of these are an upgrade of the previous version. All the lenses has been globally reviewed by professional photographers and have been acknowledged as pro-performing lenses, with exceptional design features and studier built.
  • What have been some of your biggest successes in recent years?
    As a specialized lens manufacturing company, we take pride in designing new products with best-in-class ergonomics. The same has been acknowledged by imaging associations like TIPA and EISA, who test the lenses from every possible aspect and publish unbiased review in terms of image quality, product built, specifications, features and price.TIPA Awardee:
    -SP 35mm F/1.8 Di VC USD
    -SP 150-600mm F/5-6.3 Di VC USD
    -18-200mm F/3.5-6.3 DiIII VC
    -18-200mm F/3.5-6.3 DiIII VCEISA Awardee:
    -SP 85mm F/1.8 Di VC USD
    -SP 15-30mm F/2.8 Di VC USD
    -SP AF 17-50mm F/2.8 XR DiII
    -SP AF 28-75mm F/2.8 XR Di
    -SP 150-600mm F/5-6.3 Di VC USD G2
    -16-300mm F/3.5-6.3 DiII VC PZDWe have been also being conferred by the very prestigious “Reddot design award” for our indigenous design for:
    -SP 35mm F/1.8 Di VC USD
    -SP 45mm F/1.8 Di VC USD
  • What are your expectations in the coming year, in terms of growth?
    The market seems to be conducive in the coming years. The business sentiments are positive with slight tightening regulations from the government policies that eventually would benefit the organizations in the longer run.We foresee growth in the video/cine industry, keeping in mind the new media avenues like Youtube channels and acceptance of short films, parallel cinemas and low budget good films are being produced at a higher rate now than they were 5 years back.Travel photography is one of the categories which we have been observing gradually increasing year-on-year. We expect this would increase in the coming years as well. It’s a niche segment for us, but has a huge potential with a steady rise in disposable income and affinity towards photography. We assume it would benefit the imaging industry.A large chunk of enthusiast photographers are moving to the wedding segment. Wedding industry is driving the sales volume and has the biggest pie in the sales chart. With the rise in professional and organized wedding planners, and end-to-end service providers for weddings, and the willingness of capturing those special moments through lenses and keeping it, is acting as a boom for the industry.
  • In hindsight and from your experience, if there are issues that need to be resolved for India to take more significant strides into the future, what would those issues and their solutions be?
    There are four components to gross domestic product (GDP)—private consumption expenditure, government expenditure, investments and net foreign trade (exports minus imports). Looking back at the last decade’s growth rate, investment is fueling the growth cycle for India.There have been several investments done in various industry sections. What we look for from a photography industry point is more investments in education for imaging field. The availability of long-term subsidized loans for setting up photo institutes for imparting quality education. It should be promoted alongside other forms of arts, for further growth and career aspect.
  • Please give us a small anecdote, example, case study, or experience that you have personally had, that would be food for thought for other members of the art or manufacturing industry.
    The TAMRON SP 150-600mm f/5-6.3 Di VC USD G2, was indeed a revolutionary product. I am sharing below what went behind to make it the most acceptable and acknowledged lens among photographers across India.Right Product Development: We have been observing the India market and coming up with the right product, which is crucial for our success. We have tasted success with the launch of the SP 150-600mm f/5-6.3 Di VC USD G2 lens. It was an upgrade from the previous version. The predecessor has done well and the expectations were high. So it was time to improve and exceed the product performance, and take it to next level of professional photography. The design was improved with the new product. The overall performance and technicalities have been upgraded with:
    – Three modes of VC control—highly effective for photography while panning movement.
    -Flex-Zoom lock—allows users to lock the zoom at any point.
    -Compatibility with TAP-in Console—enables users to customize AF and upgrade Firmware on-the-go
    -Availability of Optional accessories—Teleconverter 1.4x (TC-1.4x) and Teleconverter 2.0x (TC-2.0x) multiplies the effective zoom range by 1.4 times, in the case of the TC-1.4x, and doubles for the TC-2.0xRight Pricing: We have had several meetings with regional sales team, distributors and several dealers across India, we slogged for months to gather market intelligence which would be enough to come up to a point where we were able to figure out the right pricing of the product–the TAMRON SP 150-600mm f/5-6.3 Di VC USD G2.Right Communication to the Right Audience, at the Right Time: We have involved marketing teams right from the beginning, before officially launching the product in India. We understood that the product has a niche market and any communication constructed for the masses would not be impactful. Instead, we have put in our efforts by associating with various regional photography associations who are organizing photowalks and photo tours focused on bird and wildlife photography. We actively got in touch with professional wildlife photographers, gave them the lens for their upcoming wildlife photo tours, in order to review the product. They continued to post their reviews and positive feedback for the TAMRON SP 150-600mm f/5-6.3 Di VC USD G2 lens. These photographers have over 1.2million follower on Facebook. This has certainly given us mileage in promoting the product among the right set of audience. Parallelly, we also ensure tha thet product has been promoted widely through photography exhibitions, social networking platforms, at retail stores across India. The timing of launching the product was also crucial for us, during the winters, and in certain parts of India, right after the monsoon, when the wildlife sanctuaries have opened their gates for wildlife photographers.
Tags: better photography, CEIF 2018, January 2018, Lenses, News, nitin goyal, tamron india, Technology