CEIF 2018: In Conversation with Eddie Udagawa, Canon India
What is your stall number at CEIF 2018?
Our stall number is B1 + B2.
- Please provide a short statement about your company, your division and about your presence at CEIF 2018.
Canon India Pvt. Ltd was set up in 1997. The company offers comprehensive solutions in the imaging domain, with over 200 sophisticated and contemporary digital imaging products in the country.Our Consumer Imaging and Information Centre (CII) division has invested efforts and insightful strategies in tandem with the shifts in markets and technology dynamics, and will continue to carry the momentum forward in 2018.We envision to strengthen our relationship with the customers and promote the culture of photography by offering an experiential personalized purchase with a new and varied range of product portfolio.As a leader in digital imaging, Canon India’s participation in this four-day long event is an excellent platform to kick-start the new year. Multinational technology brands, like ours, look forward to exhibiting latest developments/gadgets in the field of image communication. And this major annual event under the aegis of the All India Photographic Trade and Industry Association (AIPTIA), will give us an opportunity to reach out to businesses and consumers at the expo.
- What are the most important products at your stall?
Canon will showcase its varied range of cameras—DSLR range, Cinema EOS range and Professional Video camera range.Our full frame cameras—the 5D series, the EOS 6D Mark II and the EOS-1D X Mark II will be the focus models in the DSLR range. Apart from this, we will also be displaying and showcasing the range of mid-segment DSLR cameras, the mirrorless cameras, and the wide gamut of lenses, including the cine-lenses.The attraction of our stall will be the latest flagship mainstream Cinema EOS camera C700, for motion picture industry, and the Cinema EOS C200, a revolutionary video camera with inbuilt 4K RAW and high frame rate capabilities. The recently launched XA 11 and XF 405 will be the limelight of the stall in the professional video camera segment.We will be also showcasing the Pixma Pro 10 and the Pixma G 3000 at our stall, thus enabling the input to output solution to the customers.
- Are there special sections or displays at your stall that visitors can look forward to?
The star attraction of our stall is the theme or concept of the stall. We have tried and laid down the royal wedding setup with a live bride and groom. This will enable and help visitors to capture the fine detailing from our still and video cameras. For input to output solutions, we have also created a separate section for printers, thus enabling complete imaging and printing experience under one common platform.We will also be showcasing our gamut of lenses in the product showcase, along with a few professional digital cameras.
- Are there any product demonstrations, or events at CEIF 2018 (time, dates and locations), or elsewhere in Mumbai, that you would like to share with our audience?
There will be live demonstration of the products showcased at the stall, along with a live demo set up, which will provide a hands-on experience of our wide range of products.We will have workshops by industry leaders and Canon technical experts from 9th-11th January at our stall.Renowned wedding photographer, Mr. Pritesh Rao, will be conducting a workshop on wedding photography and lighting and portrait photography on 9th and 11th January from 12pm-1:30pm.We will also have a workshop on cinema for weddings by the renowned wedding cinematographer, Mr. Rajesh Gupta, and Canon’s technical experts, from 9th-11th January, from 3pm-4:30pm.
- Even as markets get more specialised, what do people look for today, in terms of your product categories?
The Indian camera market is growing at a steady pace. The entry-level DSLR cameras have seen a growth recently and remain the most popular amongst other DSLRs on offer. At the same time, we have seen consistency in more professional cameras, as pro buyers are increasing and photographers are becoming more sophisticated.Our Cinema EOS cameras, cine prime lens and cine zoom lens, along with professional video cameras range are widely used across domains like motion pictures, TV productions, documentaries, news, web episodes, film and television academies/universities and high-end premium weddings as well.Canon also has one of the biggest selection of prime lenses in the industry. Some select fast aperture zoom lenses and L-series lenses are also becoming popular. When looked at amateurs and first time buyers, they tend to opt for zoom lenses, whether the standard zoom kit or a step up lens.
- What are you expectations in the coming year, in terms of growth?
Canon’s camera division spearheads Canon’s business growth story in India. With our existing range of dynamic products we have been successful in addressing the imaging needs of the consumers.With the launch of our new cameras in the market in the year 2017, we have seen a huge potential and demand from our entry-level cameras and our high-end professional cameras. It is a great opportunity for us to keep innovating and adding new technologies in the products that we offer, thus satisfying different needs of the consumers. We will continue to do so in this year as well.Through its robust product lineup that effectively responds to the needs of a wide range of users, Canon has continuously secured the top global share within the industry. We hold the number oneshare in the DSLR segment and aim to target more than 50% market share in DSLR, by the end of 2018. The image communication products division has seen a growth of 14% in 2017 over 2016.