CEIF 2018: In Conversation with Abha Xess, Fujifilm India


Abha Xess is the Manager, Corporate Branding, PR & Media Relations at Fujifilm India.

What is your stall number at CEIF 2018?
Stall D-3, Hall No. 1

Please provide a short statement about your company, your division and about your presence at CEIF 2018.
Fujifilm set up its wholly owned subsidiary ‘Fujifilm India Private Limited’ in Dec 2007. Fujifilm is the pioneer in imaging technology with over 80 years of experience, and provides solutions in photo imaging, medical products, graphic arts, recording media and industrial products. India being an important market for Fujifilm, the company continues to work hard to provide the Indian consumer with the best products and services.At CEIF 2018, Fujifilm India will be showcasing its products from its Photo Imaging, Image Capturing and Graphic Arts Division. Customers can look forward to witnessing Fujifilm’s X Series range of mirrorless cameras, Instax Range of Instant Cameras, Wonder Photo Shop Concept, Consumer Print Solutions and Wide Format Printing Capabilities.

  • What are the most important products at your stall?
    Fujifilm India will be displaying its very latest X Series range of mirrorless cameras, Instax Range of Instant Cameras, Wonder Photo Shop Concept, Consumer Print Solutions and Wide Format Printing Capabilities.
  • Are there special sections or displays at your stall that visitors can look forward to?
    The visitors can look forward to try out our latest range of X Series Mirrorless Cameras, Instax range of instant cameras, Wonder Photoshop Concept and Wide Format Printing Capabilities.
  • Are there any product demonstrations, or events at CEIF 2018, or elsewhere in Mumbai, that you would like to share with our audience?
    We will be hosting photography workshops from 9th–12th January by well-known commercial photographers at our booth with live demonstrations.
  • Even as markets get more specialised, what do people look for today, in terms of your product categories?
    Even in the age of smartphones, we see a lot of potential in the camera market in India. We have seen an increase in the professional usage of cameras. Off course, the wedding market has been a major contributor in India, but we’ve also witnessed an increase in demand coming from commercial, street, landscape and documentary photographers.Due to the immense potential that the Indian market holds, we will focus more aggressively on our X Series range of mirrorless camera and Instax range of instant cameras. Both product categories have already gained much acceptance from the Indian customers, ever since their launch.
  • What have been some of your biggest successes in recent years?
    This year we have increased our focus on X Serie,s and we certainly hope to create success stories with our state of the art X series range of mirrorless cameras in the coming time. The X Pro 2, which was launched last year, has already received various awards in the previous year ,including ‘Best Interchangeable Lens Mirrorless Camera of the Year’.
  • What are you expectations in the coming year, in terms of growth?
    We are witnessing a promising future for ourselves in the Indian market. Each category that Fujifilm has a presence in is driven by long-term commitment towards our customers and partners. Our growth drivers are coming from new age customers who are well aware of what they want and are quality conscious.In the last five years, we have been able to achieve a 9% YOY growth, and this year we are looking at achieving double digit growth in India.Globally, we are expecting to achieve 50% market share in the high-end mirrorless camera segment, in the coming years, and with that in mind we are aiming to grow our share in the mirrorless camera segment in India as well.
  • In hindsight and from your experience, if there are issues that need to be resolved for India to take more significant strides into the future, what would those issues and their solutions be?
    A more simple operation for import process including BIS regulation would really be of benefit to foreign businesses to flourish in India.


Tags: better photography, Fujifilm, cameras, Fujifilm India, News, Technology, CEIF 2018, January 2018, Abha Xess, Instant photography