To Begin At the Finish Line

 
Separate the images in order of importance and appeal before the client sees them. Photograph/Vidya M

Separate the images in order of importance and appeal before the client sees them. Photograph/Vidya M

Now that you have shot over a 1000 photographs at a wedding, what do you do with them?

The wedding just got over for the bride and groom. But for you, the work has just started. Photographers have lots more in store after for themselves after an assignment has ended. It is just like offering an after-sales service to the customers where if you treat them well, they are bound to come back to you for another purchase.

Backing Up
If you plan to do some digital manipulation or post processing on the photographs, you must first ensure that you duplicate the photographs to another location. A hard drive failure or any other mistake from your side can result in the loss of all the photographs. And even though this may sound absurd, if you end up in an accident or an unexpected fire occurs at your place, you may lose the photos. So, always duplicate the files for your own safety (and the for the couple’s sake).

Tagging and Archiving
An important part of the backing-up process is tagging images correctly and archiving them in accordance with the real flow of events. Though small, this gesture will be very much appreciated by a client. The advantage of archiving is that years down the line, if the family requires those images again, they can look for them easily. If required, you will be able to search for the images too.

An interesting picture such as this lets the viewer interpret it in any way they want. Photograph/Susilendu Bhattacharya

An interesting picture such as this lets the viewer interpret it in any way they want. Photograph/Susilendu Bhattacharya

Go Beyond Expectations
As a photographer your job is not merely to take good images. Go beyond the norm and surprise the bride and groom. Sort the images into categories or group them into events. Select one single photo, enlarge it, frame it and give it to the family. Alternatively, make an album that tells a fairy tale story. Such efforts will not go unnoticed.

Maintain a Diary
Maintain a diary of what you have shot and with proper dates and details. A well-maintained diary will give you an idea of how many events you have shot, when and for whom. This will also speed up the process of looking through images while searching for them in your image library.

Add a few quirky pictures in the album. The family will remember it. Photograph/Mahesh Shantaram

Add a few quirky pictures in the album. The family will remember it. Photograph/Mahesh Shantaram

Build Contacts and Relationships
Print and distribute your visiting cards to the immediate family members of the bride and groom. Create awareness about your profession and your services. Since they have just experienced your work, they will tend to remember you more. This way you will be able to create a clientele. You could also blog and create a website to showcase your work to a wider audience.

Nourish and Flourish
If a leading brand sends a personalised letter wishing you on your birthday, you feel elated. This method of sustaining and maintaining your clients is used by a lot of successful businesses. Likewise, remember the anniversaries of your clients, their birthdays and other important details. It is important to stay in touch with your client even after the wedding. The point is that you should be mentioned by them whenever the topic of weddings or photography arises. They may refer you to their friends or family who need a photographer in the future.

Use batch processing in a software to colour correct all images in one go. Photograph/C Laldin Puia

Use batch processing in a software to colour correct all images in one go. Photograph/C Laldin Puia

Word-of-mouth publicity is often underestimated. You need to promote yourself to ensure that people talk about you. Also, you could actively ask families to recommend your services to others if they are happy with your work. However, do not be too aggressive as it may reflect on you negatively.

Wedding Photography is a sublime art and photographers are the center of it. Participate in India’s biggest wedding photography awards, Better Photography Photographer of the Year Awards 2014-2015 and win the recognition you deserve. Plus, you stand a chance to win prizes worth Rs. 8 lakhs!

Tags: archiving, back up, Business, Clients, failure, hard drive, practices, Storage, tagging, tips, tricks, Wedding Photographer of the Year 2014-15, Wedding Photography