Brand Name

 

How important is it for a photographer to have their own brand name?

Answer by: Jayanth Sharma, Wildlife Photographer and Educator

It depends on the kind of photographer you are, and the nature of work you undertake. Maybe if someone wants to do commercial photography and work for media houses and e-commerce companies, then branding isn’t that important. But if you are on the lookout for work, and if there is more supply of photographers than demand, then having a brand can be advantageous.

You need not necessarily have a company or a business brand, it could also just be a personal brand. It’s not important what the name of the business entity is. However, if brands are built well, they last longer than a lifetime. One thing is for sure, it never hurts to have a brand with repute.

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