An Overview of photokina 2012


The entire international imaging sector is going to be represented at photokina 2012, which is going to be held from 18–23 September. The complete who’s who of the industry will gather in Cologne for the sector’s largest leading trade fair worldwide.

A press conference at photokina.

A Melting Pot
photokina 2012 is expecting 1,158 suppliers from 41 countries and about 180,000 visitors from all over the world, making this a huge melting pot of the photographic fraternity. Additionally, about 63 percent of the exhibitors will be coming from outside Germany.

The organisers have also noticed a marked increase in the number of participants who have pre-registered for the show. And so, they expect to reach out to the international specialist trade with its top buyers as well as professional users and general consumers.

The Reign of Cameraphones
Additionally, there is a Mobile Imaging segment that has been set up as a new product group. This product group has been introduced because making photos with cell phones is extremely widespread and the associated market is one of photography’s most rapidly growing segments. It is believed that around 700 million smartphones will be sold worldwide in 2012. So, the manufacturers of mobile devices will be exhibiting at photokina along with network providers and app creators, with HTC being one of the prominent additions to the show.

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