Gaurav Ghavri on Panasonic’s 4k Phenomenon in India

Gaurav Ghavri, Product Head at Panasonic India talks to Aditya Nair and Natasha Desai about the acceptance of the Micro Four Thirds camera in the Indian market and the 4K phenomenon in India. 

There are several products that we have launched in India this year. The Panasonic Lumix DMC-GH4 with 4K capability was favourably received by the Indian market. We are extremely happy with the response, especially from the professional wedding photographers, who were the target audience. Micro Four Thirds cameras are finally gaining acceptance in India.

For the GH4 there are several existing lenses, including compatible lenses from both Panasonic and Leica. We have bundled the Panasonic Lumix G X Vario 12-35mm f/2.8 with the camera, which forms its kit.

At the India International Photo-Video Trade Fair, we have launched the Panasonic HC-X1000 4K DCI, which is also targeted at the wedding photography industry. The product is expected to hit the Indian markets by the first week of November and will be priced at approximately less than at Rs. 2,00,000.

Since the 4K technology is very new to India, we are working on a solution based model for the X1000. It is very important for us to educate our customers about this technology, why it is a superior quality and also how to convert it from 4K to 2K. This is being done via ground level activities such as seminars and workshops.