Shetala Agency on Making Photography Gear More Accessible and Affordable

Seshan—Director, Shetala Agencies Pvt Ltd

Seshan—Director, Shetala Agencies Pvt Ltd

We at Shetala Agency are quite excited to display our products at CEIF 2016. We will be showcasing the Sigma 20mm f/1.4 DG HSM Art Lens as well as Sigma’s new ceramic filter.

Some of the challenges we face in the Indian market are the customs duty imposed on photography related products, non-implementation of the Goods and Service Tax (GST) and photo gear classified as luxury products. I think the right way to combat these problems is to reduce the customs duty on photographic gear and making products more affordable, introducing GST to make distribution easier, and promoting photography related products not as a luxury product but as a means to multiple ends, respectively.

As for CEIF 2016, we look forward to discussing and finding out the direction in which the Indian photo industry is headed towards.

Tags: CEIF 2016, Shetala Agency, Sigma 20mm f/1.4 DG HSM Art Lens, Sigma ceramic filter