RICOH on its Strength in the Action Camera Segment

Bishwarup Photo

Bishwarup Mallick Business Head ‐ Camera & Binocular, Ricoh India Limited

CEIF being the first trade event of the year gives us to opportunity to showcase the latest innovation & technology for the year ahead. Here, we plan to make this event a place to disseminate product awareness along with showcasing our products, of course. The 100 year brand legacy of Pentax cameras is still strong and we plan to reinforce this by giving visitors a hand-on experience of of the strong and rugged optics that RICOH PENTAX has to offer.

India is a fast-paced growing market with changes that have occurred much faster than expected. In this environment where the preference for smartphones overpowers that of the cameras, the acceptance of mirrorless has been much slower than the global trend. We are in a price sensitive market and our products are feature rich and hence, have a premium as the cost of manufacturing is higher. In this regard, we plant to keep our offerings the same to ensure the best quality.

Another challenge we face is the cost of imports which leading to a price difference from the international market. Since the scale of our operation s  is small, we have limited special price offerings to the local market unlike so other manufacturers. This we tackle by keeping the best price offering to our customers thanks to our internal strict workings.

Our strength lies in the special camera category such as the fun and action cameras. This market is still growing and we see a lot of potential and opportunity here.

At the CEIF 2016, RICOH would be show casing production printers, Ultra Short Throw Projectors, RICOH PENTAX cameras & binoculars. Our highlight would be the 360 degree camera RICOH Theta, production printer Pro C 7100 X with 5 color station to print white or clear toner in addition to CMYK and the projector PJWX 4141 with floor projection. At CEIF 2016 we will also display the synergy between our different product categories from input to projection to output devices including camera , production printer & projector.

Tags: RIcoh Pentax, ricoh theta, CEIF 2016, Pro C 7100 X