Kodak Alaris on Future Trends in Photo Printing
The photography industry is changing dynamically with each passing year. New applications, mobile apps and printing technology are redefining the ways consumers experience images. The Indian market for photo-taking is growing exponentially with the growth of smartphones and DSLRs. I expect the trade and industry to participate in full colours in CEIF 2016.
Our expectations are that we will be able to drive strong sales and leads that will enable us to start the year on a accelerated note.
At CEIF, we will be showcasing several kinds of products. Kodak Alaris and Jindal Photo will showcase a range of new instant print applications for the B2B and B2C market along with the Kodak Professional portfolio of papers for the wedding market. There will be a new innovative social media connected selfie photo-booth on display, as well as a revamped Kodak Print Place modern retail photo-store format; to enable seamless printing from mobile phones. Along with this, Kodak thermal printers that can print sizes from 4 x 6, 6 x 8, 8 x 10, 8 x 12 prints in glossy and satin will also be on exhibit. Finally, Kodak Professional portfolio of Endura wedding application papers, which include a new Kodak canvas paper as well as silk paper along with Kodak Professional Metallic paper will also be at CEIF 2016.
Changing technology, especially smartphone photography, has impacted all businesses in the photographic space. At Kodak Alaris, we continue to drive new applications and innovations in sync with the change in consumer behaviour. Couple of these innovations include India’s first social media connected Kodak Photoservice, Piquorphotobooth, and our new format of Kodak Print Place retail format are solutions borne out of changing consumer preferences and technology.
The India Photo trade has largely been focussed on weddings and pro segment. With the explosion of smartphones, images captured on these new devices have grown exponentially. While players like Facebook, WhatsApp, Instagram and Snapseed have become household names, the photoprinting trade has lost the opportunity to monetise the growing photo-capture market.
Kodak Alaris’ focus is trying to bridge this gap between the consumer needs of sharing and instant printing. The launches at CEIF 2016 like PiquorPhotobooth and Kodak Print Place are aimed at driving consumers to different print forms. In addition, Kodak Alaris has also launched the Kodak Moments Mobile App, which enables consumers to seamlessly capture, edit and print photos directly from smartphones. The app and its print service has been launched across globally and is expected to launch in India in the course of the year.
R Ganesh, Director and Country Business Manager, Kodak Alaris India Private Limited
Shammi Gupta, Managing Director, Jindal Photo Films Limited
Tags: CEIF 2016, endura photo paper, Jindal photo, Kodak Alaris, Kodak india, piquorbooth