Sephi Bergerson on the Inventiveness of the Sony Alpha 7R III
Sephi Bergerson talks about what makes the Sony A7R III a device that he trusts, and how it has instilled in him, new ways of photographic exploration.
Wedding photography, as a genre, is not dictated by any one style or approach, but instead relies or borrows from various ways of seeing. About 12 years ago, when Sephi Bergerson began documenting weddings in India, it was, by and large, a very scripted portrayal of the various events and ceremonies that constituted it. But that had never been Sephi’s preferred way of approach towards photography. His senses were more attuned to the documentary tradition, and so, he brought forth a way of seeing that wasn’t orchestrated, but relied on giving the moments before him, a chance to unravel itself.
One of the things that dictates his photographic endeavours is possessing the ability to fall in love with whatever it is that he does. “I cannot do justice to the bride, when photographing her, unless I have succeeded in falling in love with her. I need to look at her, the way he (the groom) would,” he says.
For many years, my choice of lens was the 35mm and 85mm. But ever since I switched to Sony, I have found myself gravitating more towards the FE 24mm f/1.4 GM, as well as the FE 50mm f/1.4 ZA lenses. I like the balance and feel of them on the camera.
He brings in the same sentiment when it comes to his gear as well. “It’s paramount that whatever I shoot with, should instill in me, new ways of photographic exploration.” For Sephi, shooting with Sony cameras has been just that. “The Sony A7R III is like owning a luxury device, but with the added comfort. It’s a camera that you can trust. I generally customise my cameras to work the way I want it to, but it’s stunning to see how the A7R III responds to situations on its own. Its Eye AF feature, in particular, is quite revolutionary, as well as its blazing 10fps continuous shooting speed, and it’s stunning low light performance,” he says.Tags: advertorial, better photography, G Master lenses, March 2019, sephi bergerson, Sony, Sony a7R III, Wedding Photography