Amar Ramesh on the Brilliance of the Sony Alpha 7R III
Amar Ramesh talks about his tryst with the Sony A7R III, and how it has helped him feel empowered and bring forth his vision to life.
Photography, for me, is about being able to anticipate the moment and capture it. With the hustle and bustle surrounding weddings, it becomes even more imperative to have the ability to previsualise the image you want to capture. While I have always maintained that the best camera you have is what’s in your hand at any given moment, it certainly goes a long way when the camera you’ve chosen is all-inclusive. That is why I enjoy shooting with Sony, especially the A7R III. With it, I feel empowered to create. Here’s why…
Weddings are made up of innumerable ephemeral moments, which you cannot afford to miss. So your camera(s) becomes your constant companion, which can sometimes become physically taxing. But that’s not the case with the Sony A7R III. The fact that it is lightweight has eliminated the burden that comes with handling heavy gear, thus enabling me to devote my attention towards what’s in front of me.
Sony has a fantastic lineup of G Master lenses. The ones that are currently a part of my wedding photography arsenal are the 16–35mm f/2.8 GM, the 24–70mm f/2.8 GM, and the FE 85mm f/1.8. But the 16–35mm f/2.8 GM is hands-down my favourite lens. The different focal lengths ensure that I am never far from the action.
Weddings are all about details, and the A7R III’s excellent and wide dynamic range is phenomenal when it comes to preserving them. Moreover, the camera’s high resolution 3.69MP EVF refreshes at a rate of up to 100fps, which is so fast that it doesn’t feel like you are looking through an EVF. It’s continuous shooting rate, at up to 10fps at the sensor’s full resolution, along with AF/AE tracking, using either the camera’s mechanical shutter of electronic shutter, is exceptional when it comes to shooting fast-paced rituals that are synonymous with Indian weddings. And finally, the camera’s low light performance. Shooting at high ISOs is a breeze with the A7R III. I don’t have to second-guess myself.Tags: better photography, Wedding Photography, advertorial, Sony a7R III, G Master lenses, February 2019, Amar Ramesh